Heatmap Plugins in WordPress
Heatmap Figure out how heatmaps can give you the data to effectively see how the client connects with your site and where your shaky areas are.
Assuming you need to become familiar with what your site’s guests do on your site, one of these WordPress heatmap modules may be exactly what you really want.
WordPress modules help to grow the usefulness of a WordPress site, and WordPress heatmap modules are among the most vital for site execution. They’re essential to seeing how guests communicate with your site — you can see where they click, how far they scroll, where they drift their mouse cursors, and bounty more.
When you have this information, you’ll have the option to all the more likely see how individuals utilize your site. It will likewise permit you to find shaky areas and let you streamline your site to further develop client experience and change rates.
In this post, we’ll share somewhat more with regards to what heatmaps are, and afterward, we’ll grandstand the six best WordPress heatmap modules, including some incredible ones that are 100% free.
What Is a Heatmap?
A heatmap is a graphical portrayal of how guests associate with your site. The least demanding method for disclosing a heatmap is to show you one:
The “more sultry” regions (red) demonstrate regions that get more guest action/consideration, while the “colder” regions (blue) show less action (with no shading significance zero movements).
The objective of heatmaps is to assist you with seeing how guests connect with your site, so you can enhance your site to help guests track down the thing they’re searching for and drive them towards the activities you need them to take, and to the following stage in your business pipe.
To achieve that, there are various sorts of heatmaps.
The most well-known sort is a tick heatmap, which shows you where/what individuals click the most on your site. For instance, you’d have the option to see which CTA buttons get the most snaps, which menu things get the most snaps, and so forth
Another famous choice is a drift heatmap, which tracks where clients have “floated” over a page with their mouse cursor (regardless of whether they click anything). The thought is to attempt to get what individuals center around, however, a few information recommends there’s not that much relationship between’s the place where a client drifts their mouse and where they’re really looking.
A consideration heatmap allows you to see which spaces of a page are most seen by a client’s program, considering distinctive screen sizes and goals. This is valuable since it allows you to see whether or not every one of your guests can see your site’s significant text and visuals.
At long last, a parchment heatmap shows you how profound guests look on your page. This gives you a glance at the normal profundity that your guests scroll, which you can use as an intermediary for how captivating your substance is.
How Do Heatmap Plugins Work?
Heatmap modules work a ton like a web examination (for example Google Analytics). Whenever you’ve introduced Google Analytics or comparative insightful programming, you’re then ready to follow what guests do and create the various kinds of heatmaps we talked about above.
Notwithstanding, producing heatmap information can be to some degree escalated, which is the reason numerous heatmap instruments use information inspecting (essentially of course). With information examined, the instrument will not gather heatmap information for each and every guest to your site.
All things being equal, it will simply pick an agent test and utilize that to extrapolate to your site’s guests in general. For instance, on the off chance that you have a high-traffic site, the apparatus may just glance at one out of each ten guests.
Past that, there are two significant level ways to deal with WordPress heatmap modules:
Local WordPress modules – with local WordPress modules, every one of your information stays on your site’s servers and you’ll do everything from your WordPress dashboard.
SaaS (programming as assistance) – with a SaaS apparatus, you’ll utilize a different interface to see your heatmaps and your information lives on the help’s servers. You can undoubtedly coordinate these apparatuses into WordPress utilizing a committed joining module or a straightforward code bit.
By and large, the SaaS apparatuses offer further developed examination choices, similar to division, however the local WordPress modules are fine for fundamental heatmaps.
Six Best Heatmap Plugins for WordPress
Here are the six plugins that we’ll cover:
- Aurora Heatmap
- Hotjar
- Crazy Egg
- Nelio A/B Testing
- Lucky Orange
- Mouseflow
1. Aurora Heatmap
Key Features
Here are the features of the free version:
- Click heatmaps
- One month data retention period
- Control over data sampling
The Pro version adds the following features:
- Scroll heatmaps (the plugin calls these breakaway heatmaps)
- Attention heatmaps
- Longer data retention
- Unread detection (detect whether or not visitors read your content)
- Heatmap segmentation via URL parameters
Pros and Cons
Pros:
- It’s a native WordPress plugin, so all the data stays on your server.
- There’s a free version at WordPress.org.
- It offers three different types of heatmaps.
Cons:
- You need the premium version to view more than click heatmaps.
- Because it’s a native WordPress plugin, it will use more server resources than a SaaS tool.
Pricing
The basic Aurora Heatmap plugin is available for free at WordPress.org. To access the premium features, you can either pay $19.90 per month or $199 per year.
How to Get Started
To get started, all you do is install the free Aurora Heatmap plugin from WordPress.org. It starts working right away – you can access the data by going to Settings → Aurora Heatmap in your WordPress dashboard.
You can also configure some additional features from the Settings tab of the plugin’s area.
2. Hotjar
Hotjar is probably the most popular SaaS heatmap tool, and it’s also easy to use with WordPress thanks to a dedicated integration plugin at WordPress.org.
One of the nice things about Hotjar is that, despite being a very full-featured SaaS tool, it still offers a forever free plan that will work for small sites.
Key Features
- Dedicated WordPress integration plugin
- Click heatmaps
- Hover heatmaps
- Scroll heatmaps
- Screen recordings
- 365-day data storage
- Heatmap segmentation (e.g. by device)
- User feedback tools and surveys
Pros and Cons
Pros:
- It offers multiple heatmap types.
- You can segment your heatmaps.
- There’s a forever free plan.
- It does more than just heatmaps – you also get screen recordings and visitor feedback forms.
Cons:
- It’s a SaaS tool, not a native WordPress plugin.
- High-traffic sites will need a premium plan.
Pricing
Hotjar’s free plan lets you collect data from up to 2,000 page views per day, which should work for small sites. You can also create up to 100 screen recordings and your data is stored for a full year. If you need more pageviews/features, the premium plans start from $39 per month.
How to Get Started
To get started with Hotjar, all you need to do is register for a free Hotjar account and then add your Hotjar ID to the dedicated integration plugin.
3. Crazy Egg
Crazy Egg is another popular SaaS heatmap tool that’s also easy to integrate with your WordPress site thanks to its dedicated integration plugin.
It offers a fairly unique option called a “confetti report” that lets you see every single click on a page.
Key Features
- Dedicated WordPress integration plugin
- Click heatmaps
- Scroll heatmaps
- Confetti reports (shows individual clicks, along with pattern matching and filtering)
- Screen recordings
- A/B testing
Pros and Cons
Pros:
- It offers both click heatmaps and scroll heatmaps.
- It has a unique confetti report option.
- It includes more than just heatmaps – you also get screen recordings and A/B testing.
Cons:
- It’s a SaaS tool, not a native WordPress plugin.
- There’s no forever free plan.
Pricing
Crazy Egg offers a 30-day free trial on all of its plans, but there’s no forever free plan. The paid plans start at $24 per month for up to 30,000 page views and 100 recordings per month.
How to Get Started
To begin, you’ll need to register for a Crazy Egg account – again, you get a 30-day free trial. Then, you can take the tracking script that Crazy Egg gives you and add it to the dedicated integration plugin.
4. Nelio A/B Testing
As the name suggests, Nelio A/B Testing is a popular A/B testing plugin for WordPress. However, as part of its conversion optimization suite, it also includes heatmaps.
You can easily set up a heatmap test and view all of the data without ever needing to leave your dashboard. And if you do want to test some changes, it offers A/B testing that’s compatible with Elementor.
Key Features
- Native WordPress plugin
- Click heatmaps
- Scroll heatmaps
- Confetti report (like Crazy Egg)
- Segment heatmaps by device
- A/B testing (which is compatible with Elementor)
Pros and Cons
Pros:
- It’s a native WordPress plugin, which means that all of your data stays on your servers.
- The heatmap feature is free.
- It supports multiple heatmap types.
- You can also use it to run A/B tests on your Elementor content.
Cons:
- You need to manually create a heatmap test for each page you want to analyze — it doesn’t automatically track all pages like other tools.
- Because it’s a self-hosted solution, it will use more server resources than a SaaS tool.
Pricing
While Nelio A/B Testing has both a free and premium version, the heatmap tracking is available in the free version at WordPress.org. You’ll only need to upgrade to the Pro version if you want to run some of the more advanced types of A/B testing.
5. Lucky Orange
Like Hotjar and Crazy Egg, Lucky Orange is another SaaS heatmap tool that offers a dedicated WordPress integration plugin.
In addition to heatmaps, it also has lots of other conversion-focused features such as screen recordings, conversion funnels, form analytics, polls, and even a sales-focused live chat.
Key Features
- Click heatmaps
- Hover heatmaps
- Scroll heatmaps
- Segment heatmap data by source, device, and more
- Element-level analytics (e.g. you can quickly see that one button gets 20% of all clicks on that page)
- Visitor recordings
- Form analytics
- Visitor polls
- Live chat
Pros and Cons
Pros:
- It offers three different types of heatmaps and lets you segment them by lots of data.
- You can see element-level information inside your heatmaps.
- There’s a dedicated WordPress integration plugin.
- It offers other useful analytics, like form analytics and visitor recordings.
Cons:
- It does a lot more than just heatmaps, which might be overkill if you just want a lightweight heatmap tool.
- There’s no forever free plan.
Pricing
Lucky Orange does not offer a forever free plan, but you can get a seven-day free trial of any plan. Once your trial is over, the paid plans start at just $10 per month for up to 25,000 pageviews.
6. Mouseflow
Mouseflow is another popular SaaS tool that focuses on both full visitor screen recordings and heatmaps. It also offers a dedicated WordPress integration plugin to help you connect it to WordPress.
It’s an especially good option if you want screen recordings to go along with heatmaps because its free plan is very generous in that respect.
Key Features
- Click heatmaps
- Mouse movement (hover) heatmaps
- Scroll heatmaps
- Attention heatmaps
- Element-level analytics for heatmaps
- Full session recordings
- Funnels
- Form analytics
- Visitor feedback forms
Pros and Cons
Pros:
- Mouseflow offers four different types of heatmaps.
- There’s a dedicated WordPress integration plugin.
- There’s a generous forever free plan.
- It has other useful analytics options, like form analytics and session recordings.
Cons:
- It’s a SaaS tool, not a native WordPress plugin.
Pricing
Mouseflow has a forever-free plan that supports unlimited heatmaps for one website (and 500 screen recordings). It will store the data for one month.
After that, paid plans start at $24 for more recordings, longer storage, and other enhancements.
How to Get Started
To get started, register for a Mouseflow account. Then, you can add the tracking script to the dedicated integration plugin at WordPress.org.
Get Started With WordPress Heatmaps Today
Heatmaps are a valuable apparatus to assist you with diving more deeply into how your guests communicate with your site. When you have this data, you can utilize it to make a more easy-to-understand, transformation streamlined WordPress site. It will expand the cost of building your WordPress site, however, generally speaking, the worth of the information you gather will be more than worth the venture.
Assuming you need a 100% local WordPress heatmap module, your two most ideal choices are Aurora Heatmap or Nelio A/B Testing. Both have strong free choices, which is incredible assuming you need to keep your site costs down.
Be that as it may, in case you’re willing to go with a SaaS apparatus, you can track down loads of other incredible choices, all of which have committed WordPress incorporation modules. Two great spots to begin are Hotjar or Mouseflow on the grounds that both proposition valuable elements and perpetually free plans.